Marketing - the basics

What if I know nothing about marketing?

Recently Ubiquity CEO Greg Atkinson sat down for an interview with client Kalido for an interview.  They wanted to understand, if you know nothing about marketing yourself or your business, what are the basics?  Where do you start and what should you focus on?  Marketing is not easy and while the internet and book stores are littered with the theory, in practise things can be quite different.  With many years of experience, Greg sat down and offered what, in his view, are the marketing basics.