1) Have an API which is easy to use, preferably with a Wiki The best programmatic advertising is the creative which is most customisable, dynamic and relevant to the customer. To really truly achieve that you need good, solid and up to date data to fuel the ads. You need the data you collect on […]

Colin Kaepernick, for those that don’t know is an NFL quarterback, currently a free agent. A rarity for someone with such talent. Kaepernick had a glittering college career for the University of Nevada where he won the Offensive Player of the year twice and became the only player in history to deliver over 10,000 passing […]